Greenbids is an AI-powered platform dedicated to enhancing the efficiency and sustainability of digital advertising. By leveraging advanced machine learning algorithms, Greenbids optimizes media performance, reduces carbon emissions, and improves campaign effectiveness for advertisers and publishers.
Key Features:
- Carbon Emission Reduction: Greenbids achieves an average 36% reduction in carbon intensity for advertising campaigns, contributing to a more sustainable digital advertising ecosystem.
- Performance Optimization: The platform delivers an average 27% increase in media effectiveness, ensuring that advertising budgets are utilized efficiently.
- Supply Chain Efficiency: Greenbids addresses the complexities of programmatic advertising by managing the numerous intermediaries between advertisers and publishers, thereby reducing resource consumption and enhancing media quality.
Benefits:
- Environmental Impact: By minimizing the carbon footprint of digital ads, Greenbids supports organizations in meeting their sustainability goals.
- Cost Efficiency: Optimizing media performance leads to better allocation of advertising budgets, reducing waste and improving return on investment.
- Enhanced Media Quality: The platform’s AI-driven approach ensures that ads are placed in high-quality environments, increasing viewability and engagement.
Recent Developments:
- Funding: In June 2023, Greenbids secured $1.75 million in a seed funding round led by Elaia and Famille C participations, aimed at accelerating the development of their AI-driven sustainable advertising solutions.
- Partnerships: Greenbids has formed strategic partnerships with industry leaders to promote sustainable programmatic advertising practices.
